TORONTO, ONTARIO - I Love Rewards Inc., one of North America's leading web based reward program providers, today announced that it has completed a $3.3 million Series A financing round with JLA Ventures, Laurence Capital and other angel investors.

"We're thrilled to be entering into a partnership with Canada's premier venture capital firm," said I Love Rewards CEO and founder, Razor Suleman. "We feel very strongly that, with this funding, we have the capacity to make I Love Rewards the most successful rewards and recognition program provider in the industry".

I Love Rewards plans to use the funding to further develop marketing strategies and technological capabilities, with the focus on I Love Rewards Express, its online business-to-business rewards platform targeted to the small to medium size business market.

John Albright, managing partner of JLA Ventures commented, "We believe that I Love Rewards has a tremendous future, and we're happy and proud to join them for the next big step of their journey."

For more information, please visit www.iloverewards.com.

About I Love Rewards Express

I Love Rewards Express is a business-to-business rewards platform that allows clients to build custom web based incentive programs in minutes. I Love Rewards Express focuses on increasing employee motivation and retention.

About I Love Rewards

I Love Rewards (www.iloverewards.com) develops innovative web-based reward solutions for small and medium- sized businesses and Fortune 1000 companies. I Love Rewards is one of Canada's Top 100 Employers for 2007 and 2008 and ranked #12 on the PROFIT 100 list of Canada's Fastest-Growing Companies of 2007.

About JLA Ventures

JLA Ventures is one of Canada's leading venture capital firms that invests in growth companies that are focused on the Internet, digital media, e-commerce, communications security, mobile computing, and enterprise software companies.