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Process Entrepreneurs often enquire about the process of raising venture capital. Every case is unique, but this outline provides a general description of the various stages involved in the process.
Organizations may contact us to set up a 30 minute ‘no harm, no foul’ meeting. This preliminary conversation about the idea or product is meant to establish the merit of pursuing more detailed, serious discussions.
If Step 1 is successful we'll request background material on the product and the market. In preparation for Step 3 we want to understand the problem set, the people who will pay, and other aspects of the existing space.
This meeting officially starts the process of raising capital from JLA Ventures. The objective is a clear and mutual understanding of the service or product and its potential. Standard questions at this stage include, but are not limited to: - What is the product/service and what need does it fulfill?
- What is the business model?
- What's the size of the addressable market?
- What are the dynamics of this market?
- What are the key milestones to achieve with this financing?
- Which people will execute this plan?
- What keeps you up at night?
We analyze the results of Step 3 to formulate an investment thesis. The focus is on several key criteria: The people, product, and market, and a clear understanding of why this is an outstanding investment opportunity.
If Step 4 is positive, the full management team of the portfolio candidate organization will be invited to present to the full JLA Ventures team. The meeting is also an opportunity for a wide-ranging exchange of ideas and opinions on all aspects of the portfolio candidate and its business.
Following Step 5, further internal review analyzes the merits and valuation of the deal. If a term sheet is issued, it will normally contain fairly standard terms and match discussions to date. This is a negotiable document and should be reviewed very carefully. A term sheet is a major milestone in any funding process and it is essential that it be on business terms that are mutually acceptable.
JLA will conduct due diligence to verify facts about the business includes completion of a detailed checklist by the portfolio candidate. Other elements of this stage include customer calls and reference checks.
The final step is legal verification by each party of all terms and agreements.
If you believe JLA Ventures could be a partner for your organization, we invite you to submit your business plan for a preliminary review. We’ll read it and contact you within 10 days to tell you if we’d like to meet with you. Please ensure you include appropriate contact information. Before submitting your business plan please carefully review this site to confirm that your business fits our basic candidate criteria. Please also note that receiving your plan in no way obligates JLA Ventures to enter into further discussions regarding your business plan. 
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