Neuralitic Systems was founded in January 2007 with a mission to help mobile service operators understand the mobile data user behaviours that influence data service adoption, so that they can automatically uncover new trends and habits and dynamically leverage these emerging behaviours to ignite data revenue growth.

Business intelligence (BI) is moving to centre stage in the telecom industry, as operators shift their focus from subscriber acquisition to better understanding their data service buying patterns and habits. In today's environment characterized by market saturation (over 30 markets have reached 100% penetration), high cost of customer acquisition and flattening voice revenues, operators are under pressure to embrace BI tools to reduce churn, maximize non-voice and IP services revenues and differentiate themselves in the marketplace.

Our initial investment in Neuralitic was made in November 2008.