Digby is a leader in the mcommerce platform market. The Company’s service is a mobile commerce software platform that enables consumers to purchase physical goods and services from their mobile device and provides merchants with a turn-key infrastructure for mcommerce deployment. It has built a significant competitive advantage over direct and indirect competitors in the market with a rich yet simple user experience, patent pending mobile catalogue and location-based offer process, merchant analytics services and a write-once, deploy-to-many architecture.

Digby has built and launched both the Powered by Digby (“PbD”) platform and Digby Marketplace. PbD is a turn-key infrastructure that enables merchants, carriers, payments providers and hardware manufacturers to create and manage a branded mcommerce storefront as part of a multichannel retail experience for their customers. To date the Company has launched 1800 Flowers and Godiva stores on the BlackBerry platform. The Digby Marketplace is a virtual mall application that is downloaded to a mobile device enabling a consumer to browse for items for sale from major national brands all within the same application. To date the Company has partnered with leading national brands including Barnes & Noble, Best Buy, FTD, Godiva, Wine.com, OfficeMax, Drugstore.com, Overstock.com, and Sears Toys.

Our initial investment in Digby was made in October 2008.